Filed under: VMFA
The art of Dale Chuhuly could never be imitated. But what if we could try? What if we could experience what it’s like to be Chihuly, if only just for a fleeting moment?
Welcome to Chihuly, the first mobile app ever created to simulate the unique way Chilhuly creates Chihuly.
Simply download the app and you’re ready. All you need to create Chihuly art that will take your breath away is your breath.
Choose the style of Chihuly you’d like to simulate and blow into your phone. Your virtual blown glass begins to form. Use the movement of your phone to bend and shape your art into seascapes, icicles, reeds, flowers – whatever Chihuly fits your fancy. Manipulate, edit, color, revise just by touching the screen.
Filed under: JORDAN
Dwyane Wade is a terror on the court and in celebration of his physical ability and control of the game we created the “Nightmares Never Sleep” campaign.
To further extend our “Nightmares never sleep” campaign we partnered up with New York street artist WK Interact who’s violent and energetic painting process resulted in strong dynamic visuals. We not only painted a local wall in the Lower Eastside of Manhattan but we documented his process, and shared it via our YouTube channel. This project added a layer of cultural relevance and energy to the campaign.
Filed under: VMFA
The VMFA was chosen to host the Picasso exhibit which included over 170 works of art. As this is a once in a lifetime exhibit our goal was to reach a new audience by taking Picasso out of the traditional museum environment. And bringing his work to the people so they could discover the master for themselves. Picasso once said “You don’t make art, you find it.” Our core execution was designed to do just that.
“Discover the Master.”
Using QR technology as our raw material, we created an iconic portrait of Picasso that challenged people to look deeper.
Filed under: NORWEGIAN CRUISE LINE
For the Launch of Norwegian Cruise Line’s new ship the “Breakaway” we created a site where we counted down the days to the big reveal. The math for the reveal was simple; every Facebook Like counted as a passenger and once the ship was fully booked via Facebook Like’s the ship was revealed. We allowed the user to explore the ship in 3D.
Filed under: NORWEGIAN CRUISE LINE
Norwegians are a people who seek to live without boundaries. They travel in ships that free them to go, do and See what they please. Norwegians are not born, they are made. And the process of becoming one begins the moment you decide to cruise like one. Cruise like a Norwegian.
Filed under: LEVI'S
To go with the T.V spot we created a scratch off insert. Left (before) Right (after)
Digital board that allows pedestrians to text away pixel by pixel to undress the model to her basics(sweater and jeans).
Filed under: Apple
An evolution of the award-winning ‘Silhouette’ campaign. We introduced the concept of light, shadow, space and water and added objects other than the iPod, such as balls and instruments. The spot was the first to show children and couples interacting.
Filed under: LensCrafters
Reintroducing LensCrafters with a touch of humanity. See What You Love.
Filed under: BURKMAN BROS.
We created video piece for the contemporary fashion brand Burkman Bros. that introduced the brand’s F/W 10 line at GQ’s 2010 Menswear Designer of the Year competition. We also designed a limited run of customized “travel books” that showcased the influences and processes behind Ben and Doug’s F/W 10 collection.
Filed under: THE NORTH FACE
Defy.tv
Defy is an open-ended invitation, recognizing and challenging young athletes to push their own personal boundaries, exceed others’ expectations and ignore convention. It is a nod to the originality and free expression that the freeride movement epitomizes. Most importantly, it urges riders to defy what others think to be ‘impossible’ by never stopping the exploration of their sport. Defy.tv was a online video sharing contest that helped any freerider’s dream to come true: chance to get a TNF sponsorhip and a spot in the next TGR film.
